If you think success is about having it all figured outโฆ this episode will prove you wrongโin the best way possible.
From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramseyโs companies, and now running his own firm โ Trey Sheneman is a master of turning chaos into clarity.
In this episode of Letโs Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.
Youโll hear:
๐ How being broke and jobless led to a marketing career
๐ Why some brands get stuck at $5Mโand how to break past it
๐ The real difference between working in vs. on your business
๐ A breakdown of Treyโs COMPASS Method thatโs helped scale dozens of brands
๐ How to stay sharp as a leaderโwithout losing touch with the work
Whether you’re bootstrapping a startup or scaling something fast, this is a must-watch.
๐ Subscribe for more deep-dive convos with real builders.
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Get $300 off when you purchase your tickets with the Promo Code โLETSTALKBUSINESSโ: https://pathforgrowth.zohobackstage.c…
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๐ฅ Watch next:
๐ Full Episode: โข Trey Shenemanโs Journey from Debt to …
๐ฏ Book a Clarity Session: https://calendly.com/ptex/60-minutes-…
๐ฒ More Episodes: https://ptexgroup.com/podcast-main/
๐ฒ Instagram: / ltbhub
๐ฒ LinkedIn: / let’stalkbusinessltb
๐ฒ Facebook: / theltbpodcast
๐ฒ WhatsApp Status: https://wa.me/message/IQYNZFUYS443A1
๐ฒ WhatsApp Group: https://chat.whatsapp.com/EKcdMc4qeZm…
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๐ Episode Links:
๐ Trayโs Life Changing Book: https://amzn.to/438HAnK
๐ Treyโs Podcast โ 10 Minute Masterclass: https://www.10minmc.com
๐ข Herald (Treyโs Company): https://www.weareherald.co
๐ค Treyโs LinkedIn: / treyshen
๐ฉ For promotions & inquiries: https://api.whatsapp.com/send?phone=1…
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๐ก Practical Pointers from this Episode:
1. Start even if itโs not perfect. Trey didnโt wait for the perfect planโhe just started. You learn more by doing than thinking.
2. Try before you commit. Be a generalist first. Once you find your edge, go deepโand itโll pay off.
3. Get clarity before action. Ask whatโs working, whatโs not, and whatโs missing. Donโt guessโdiagnose.
4. Work on the business regularly. Donโt wait for a crisis. Step back quarterly (or weekly) to course-correct.
5. Stay close to your customers. Surveys, calls, chatsโTrey listens nonstop. The best marketing comes straight from them.
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โฑ๏ธ Episode Highlights:
00:00 โ Welcome to Letโs Talk Business
02:11 โ From seminary to $95K in debt
05:00 โ The real start: losing both jobs and betting on himself
09:07 โ Lessons from building marketing agencies
13:30 โ Inside leadership at John Maxwell & Dave Ramsey orgs
18:32 โ Why culture and accountability go hand in hand
23:44 โ What Treyโs doing now with Herald
27:16 โ The full breakdown of the COMPASS Method
33:38 โ Why messaging is usually the weak link
35:33 โ Hearing your customers clearly (and often)
37:27 โ How to actually work on your business every quarter
43:47 โ Whatโs still on Treyโs bucket list